I help founders explain their vision—so customers understand, investors pay attention, and deals successfully close.
Brief me once, get it done right.
Your strategy. My execution. Zero overhead.
No endless revisions. No repeat meetings. No hand-holding.
The Challenge: OpenZeppelin was pivoting to focus on their SaaS platform, but they were making assumptions about what developers wanted instead of asking them. They needed to understand real customer use cases and communicate value to both developers and institutional partners.
Conducted user interviews with developer teams to understand actual software usage and pain points
Built representative case studies, community calls, and developer guides based on real user stories
Secured rare major bank partnership announcement leading to media coverage and future deals
The Result: By listening to users first, we positioned OpenZeppelin's platform as essential infrastructure that enterprises could trust. By working with PR, we secured a rare institutional partnership announcement (banks rarely publicize these relationships), resulting in industry media coverage that led to additional enterprise opportunities.
The Challenge: Axelar's cross-chain infrastructure was groundbreaking, but their investors struggled to understand its future value proposition.
Highly technical product with multiple use cases and audience segments
Created tailored messaging for developers, enterprises, and investors
$10B volume milestone, engagements with Deutsche Bank & JPMorgan
The Result: Clear communication opened doors to institutional partnerships and helped celebrate a $10 billion milestone in a way everyone could understand.
Challenge: Working 1:1 with a highly technical founder (operating outside his native language) to develop authoritative thought leadership that would expand credibility with core Ethereum Foundation researchers, leading protocols, and industry operators.
Close partnership with founder to translate multifaceted technical knowledge into compelling industry commentary
Created co-marketed thought leadership pieces that were both collaborative and deliberately polarizing
Generated significant industry debate and positioned founder as key voice among protocol researchers
Key Achievement: Developed highly technical, broad-reaching content that sparked discussions among researchers, protocols, providers, and operators. The collaboration resulted in thought leadership pieces that were both impactful and strategically controversial, which boosted the founder's following and spotlit the company in industry circles.
Your team is too close to the inner workings to see clearly. That's where I come in.
If your customers struggle to understand your value, you're leaving money on the table. I can help you communicate clearly and close more deals.
Your strategy. My execution. Zero overhead.
1-3 focused pieces: case studies, thought leadership, or key messaging documents
Ongoing content: 4-6 pieces, social media, email campaigns, sales support
Content leadership: PR coordination, executive positioning, team guidance
Fill out this quick form and I'll be in touch within 24 hours to discuss your content needs.
